My @Quora answer to What are local SEO tips in 2015?
Answer by Web Brain InfoTech:
You should be very much careful in doing Local SEO works for your website.
First identify your users and your local areas. Then do best keywords research for your business which helps you in engaging your local audience.
Optimize your on site structures of website using your local city, states.
Create Business Listing profiles in local business directories.
Add local users to your social media profiles.
Participate in Local groups on Social Media.
I hope this resource will help you with your local optimization work for your website: