Adding videos to your online marketing mix is not all about creating panic or confusion. It enhances the fun and engaging element of your online marketing strategies and enables your customers to interact with your brand in a better way. In fact Videos can have a huge impact on your business. This is quite evident from the following facts:
- By incorporating videos, your click-through rates can by increased by 65%
- 50% of the mobile traffic in the world is occupied by online videos as of now
- By 2017, videos are going to take up about 69% of the consumer traffic
Here are a few benefits you can expect from incorporating videos in your online marketing mix:
Increase in Visibility: More people tend to watch videos when compared to reading posts. Once you upload your video on social media, it keeps getting shared from person to person, giving you maximum visibility.
Better engagement with your customers: Once your customers watch the video you have uploaded, they start interacting with you, giving their opinions, helping you understand their expectations and showing you the path to move ahead. This is an excellent way to keep them engaged in conversations with you.
More traffic to your website: Once you give your consumers a video that they love watching, they are bound to come back to you for more. This will boost the traffic to your website, increasing the chances of conversions and thereby your sales.
Delivering message clearly: Videos help you in delivering your message clearly to your target audience. Since people can see, hear and read from the videos, they will be able to understand better. This helps you to achieve your objective much faster and efficiently.
Adding videos to online marketing mix is something that most SEO companies across the world do. You can get more information by contacting an SEO company. You can find one in India easily by running an online search on ‘SEO Services India.’ Most of these may even offer reseller SEO packages that may be useful for you if you happen to be a web designing company.
So what do you have to do in order to incorporate videos into your online marketing mix?
Determine the following things:
- What should your video contain?
- Where should you place your video?
- What is the kind of budget you can allocate to your video?
Find out how your competitors are incorporating videos online and take inspiration from them. Look out for ways to engage with your customers across the various social media platforms. See which videos get shared. Learn what you need to include in your videos so as to interact or engage with your viewers.
A few things that can help you here:
Vlog: Vlogging or Video Blogging is one of the easiest ways to include videos in your online marketing strategies. All you will need is some basic technological equipment such as a smart phone and an external microphone and you are all set to record.Your blog can be the basis for your vlog too. You can explain the main points of your blog and share your opinions and thoughts. This will also help you in establishing yourself as an authority in the industry. This will be an excellent way to share your content across various social media platforms. You can even use vlog to create a few ‘how to’ tutorials that your audience will find very useful. You can even make a Vlog video showing a typical day in office to add up to the fun element of your blog or social media page.
Your homepage can have videos too: Especially if yours is a retail website you will benefit a lot by including videos on your homepage. As per studies by ComScore:
- Videoshelp in retaining visitors on your website for more time
- The visitors of Video retail sales are 64% more likely to purchase products on the site
These benefits are not however limited to retail sectors. They apply across all industries.
It pays to include your Video Snippets across all your Online Marketing platforms: You can upload your video snippet on YouTube and then share it on Facebook and Twitter. You can even embed the same on to the home page of your website. A short snippet of your video could even be included on Vine or Instagram. This will increase your visibility.
Periscope: With Periscope, you can watch live video streams and even broad cast your videos. You can put up videos about any topic here, say:
- Product launches
- Team interviews
- Any advice that you want to give to your customers
- Question and Answer sessions
A bit of research will let you know the different ways in which you can incorporate videos. Ultimately, it all depends on how catchy or engaging your video is and how well it can deliver your message across your audience. You can definitely take some help from the companies that you found on the Search engine upon searching for “SEO Services India” or “reseller SEO packages.” However, it is always better to determine your requirements and specifications beforehand.
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