7 Content Marketing Trends To Watch In 2017

content-marketing-trends-2017

Content marketers love to use various forms of content – instructional videos, white papers, blog posts, webinars, and e-books. But this is not all. New content formats are arriving along with new technologies all the time. Marketers, therefore, need to constantly adjust with the new content marketing trends. So, without wasting any time, let’s just explore the most important content marketing trends we need to look out for in the year 2017:

1) Storytelling

Storytelling is going to become an integral part of your each and every content marketing effort in 2017. So, do not create content just for the sake of creation! Instead, engage your target audience with a story revolving around your brand. This will not only help you to establish a steady relationship with your consumers but will also take your content marketing efforts to a whole new level.

2) Live Streaming

The popularity of live streaming is only going to increase in 2017. Therefore, SnapChat, Facebook Live, and YouTube Live will keep the content marketers more than busy throughout the year. Their user-friendly platforms will provide the perfect foil for launching product related events, tutorials, tours, and of course product briefings.

The presence of recorded video and the role that it plays will still continue in the middle of all this, but its influence over the consumers will reduce to a great extent.

3) Virtual Reality

Virtual reality related technology will reach a new high in 2017. In fact, some of the organizations have already started using VR technology in order to promote their premium products. For example, North Face (an organization for outdoor clothing). This company has successfully used the technology to showcase its products. Although quite expensive at the moment, VR still has all the potential to become a very powerful medium at the hands of content marketers for various types of services and products in 2017 and beyond. However, because of its expensive nature, there’s every possibility that medium and small-sized businesses won’t be able to use it in 2017.

4) Native Advertising

Native advertising is all set to replace push advertising! In this context, it’s important to mention that the year 2016 was dominated by ad blockers. And this trend is likely to continue in 2017 as well. However, there was a time when all forms of online advertising such as pop-unders, paid ads, pop-ups, and banners dominated the world of internet. But for the general internet users, it proved to be an extremely unnecessary distraction. Many people still argue that page views dropped significantly as a result of excessive online distraction. The business of content marketing suffered due to this as well. However, online advertising is not going away just like that. Instead, it’s going to evolve in 2017.

5) Rebirth of Email Newsletters

Email newsletters have always been an important tool in the hands of B2B marketers. Content marketers also love to share valuable business information with their clients through email newsletters. Now, if you were thinking about newsletters, or even a slightly different type of newsletter, then the year 2017 is all probably going to be a very good time for it. This is mainly because open rates for email have gone up considerably in recent times. So, the buzz of an email death doing the rounds in the past four to five years is not happening in 2017. Instead, you can bank on it.

6) Influencer Marketing

Influencer marketing is definitely going to be a big thing in 2017. So, content marketers can bank on it as well. However, please be careful at the time of selecting your influencers. For instance, always verify their activity level and legitimate reach capacity before making your final decision.

7) Interactive Content

Finally, the popularity of interactive content is going to increase by leaps and bounds in 2017. So, keeping this in mind, the content marketers must put their focus towards interactive presentations or quizzes which are bound to catch the attention of the web visitors.

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Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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3 Quick Steps To Get Your Entire Company Involved In Content Marketing

content-marketing

It’s always wise to have the entire team by your side when you desperately want a work to be done or have a particular goal in mind. The same can be said of content marketing as well. If you can unite all the departments of your organization for one mission (i.e. content marketing), then you can easily create a huge difference in no time. Moreover, your inspiring initiative can well make way for various creative avenues you have never imagined before!

Fortunately, the major share of the marketers does get in touch with their content teams on a regular basis. But just imagine how effective it would be if members of other departments also show interest to join in that conversation? It would be simply great as the contribution level would simply rise to a whole new level. But the marketers often don’t have the drive or they simply run out of ideas as to how it would be possible.

So, in the following paragraphs, let’s just explore the steps to get your entire outfit involved in the business of content marketing –

1) Start a Dialogue

Just imagine how much fresh perspectives and creativity would be generated if all the workers in your organization become unofficial members or a direct part of the team which is handling content marketing. So, start a dialogue and make it as much productive as possible. Make each and every department within your organization realize how much beneficial content can be and why it needs a collective effort. After that setup meetings and discussion sessions with the people in charge of each department. Find out how willing they are to engage their best team players in the matter of content creation. Also, how much they can contribute every month on a regular basis. Talk about rewarding workers through paid vacations, free passes, incentives, and bonuses in return for their sincere efforts in the field of content creation and marketing. Finally, make them understand how effective content also can be in the matter of building ROI and closing sales.

2) Invite Employees

Just provide equal opportunity to all! If a member belonging to the human resource department or the sales department has an idea, then simply grab it. And it won’t be a bad idea at all to ask them to write about something straightaway. You can also arrange for a video recording session with the interested people. In other words, do whatever it takes to encourage them for more content contribution along with activities related to content marketing. You can also use newsletters to spread your word across the employees. Finally, you can implement a short survey in order to understand the views, interests, and hobbies of your employees. This will surely help you to utilize the available talent in a better manner.

3) Create an Idea Generating Environment

It’s absolutely important to make your employees feel at home all the time. At the same time, you must understand that not every employee can be completely comfortable with the added responsibility. For instance, not everyone loves to create! Again, that’s absolutely okay. The collaborative process which you are trying to implement can also include non-creators or say people not so interested to create at the same time. The catch is that these people can always contribute informally in a different manner.

A brainstorming session has often proved as a good option for idea generation. However, one downside of such a session is that there are many people who do not feel free to convey their entire view in front of a group. Besides looking for other mechanisms, these people also crave for some time in order to come out with a well thought out plan. Therefore, under these circumstances, it would be very apt to introduce something which is time-saving and convenient for idea submission. For instance, tools like Google Doc or even Trello board can be excellent for employees to leave ideas at their convenience. All the best!

Contact us today to know more about our Content Writing Services

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content is originally published at http://blog.webbraininfotech.com/3-quick-steps-get-entire-company-involved-content-marketing

Blogging For SEO: How To Write Great Blogs

blogging

It’s absolutely important to build a steady business relationship with the people visiting your pages. Once you succeed in it, the traffic to your website will increase by leaps and bounds. And your target audience will soon see you as an industry expert! Most importantly, search engines look for such promising engagements. Therefore, the goal should be towards generating blogs that are loved by search engines and general users at the same time. Quality web traffic will also ensure higher conversion rates for you in no time! So, in the following paragraphs let’s just find out how to write great blogs –

1) Go for Long Posts

Search engines nowadays prefer long posts more than anything! So, make your posts as long as possible to increase your chances of featuring on page one of most search results. However, at the same time, you should keep in mind to include quality and in-depth information in your blog posts under all circumstances.

Ideally, the minimum length of a blog post should be 300 to 400 words. This will provide search engines the opportunity to crawl through your text in order to understand it in the best possible manner. Posts of 300 to 400 words will also give sufficient keywords to work with at the same time. However, as mentioned earlier, the more words you add to it, the better it is.

One major drawback is that the world of internet is still full of scanners and skimmers. As a result, the long posts can appear as a big turn off to some of your readers. So, what’s the solution? The solution is you have to be clever and creative with your writing! For instance, make the content as much engaging as possible. Also, break some of your very long sentences into two whenever possible. And create short, interesting paragraphs all throughout. Finally, insert subheadings and bulleted lists. They will surely catch the attention of your readers. Please try these points; they are definitely going to work! 

2) Keyword Targeting

At first, prepare a good list of your probable target keywords. Then finalize the ones which you will place in your blog post. At the time of doing this task, you can take help of Google Trends. It can be an excellent source to discover what’s hot and what’s not! You can also check the social media platforms to find out the words and phrases your customers prefer to use. Finally, you can explore your business competitors. Their websites can also give you an idea of the exact set of keywords you are looking for.

Use your own judgment and intelligence at the time of keyword targeting. Remember, the perfect keywords for your post may not necessarily be some of the obvious keywords. Therefore, look for keywords that are a bit uncommon but effective at the same time. Again, it would not be a bad idea to put faith on long-tail keywords. Such keywords can be a secret for your SEO success!

3) Follow the Natural Keyword Flow

Finally, placing unnecessary keywords all throughout your content can ruin your blogging efforts completely. Search engines no longer work that way, and your blog post can end up nothing more than a trash if you practice such unfair means. Excessive usage of keywords will also make your content dull and boring, and as a result will drive away readers from your website. Most importantly, the keywords should flow naturally within your content and in an even manner. This will help to keep the reader’s interest alive while going through your post under all circumstances.

The primary keyword of your content must show in these important places in a natural manner:

  • The article body
  • Meta description
  • Headings as well as subheadings
  • Title

So, all the best! Keep blogging and keep enjoying!

Contact us today to know more about our Content Writing Services

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Media Contact:

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Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

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City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

What Content Marketing is All About?

content-marketing

Content marketing facilitates creation and distribution of engaging content in front of its viewers / readers. In the process, it obviously helps to leave a positive impact in the minds of the present as well as potential customers. Therefore, it’s vital for activities such as lead generation, branding, and sales. Effective content marketing also increases the trust and awareness levels of your target audience, and promotes you as a clear expert or leader in your industry. Eventually, this sets the foundation for a strong business relationship.

For all these above mentioned reasons, numerous large organizations all across the globe have pinned their hopes on content marketing. You will be quite surprised to know that as per the survey of Content Marketing Institute, most U.S. B2B firms invest close to 40 percent when it comes to allocating their budget towards content marketing. Moreover, interestingly, there’s a significant rise in this trend amongst mid-sized and smaller organizations as well. The fact that communication channels these days have become more diverse, have obviously paved the way for marketers to expand their potential reach. Also, most importantly, the cost for businesses to get their content published has become extremely cheaper like never before.

SEO And Content Marketing 

It’s almost impossible to separate SEO and content marketing! In other words, one simply cannot live in the absence of the other. Search engines go through your content, then indexes it, and then ranks it. So, obviously this is a pretty important process, and hence, cannot be ignored under any circumstances. On the other hand, the more your content matches with the search phrases of your target audience, the better it is for your website / business presence.

SEO is no rocket science, therefore, anyone with sufficient patience and grey matter in their head can not only learn, but become a master at it. However, it should be remembered that SEO alone cannot make your blog or business popular by any stretch of imagination. Popularity and success depends largely on the content that you are marketing! If your content lacks reasonable quality, then no optimization technique in this world can help you. It’s as simple as that.

How Knowing Your Target Audience Helps In Content Marketing?

Content creation and marketing techniques can never become fully successful unless you don’t have a clear idea on your target audience. At the same time, it’s equally important to answer all probable queries your audience might have while going through your website.

How Keyword Research Helps?

Although search engines are changing their way of functioning every now and then, the task of searching for right keywords still holds a lot of importance. In fact, even today, it is considered as a key element towards successful SEO implementation and content marketing. Therefore, this area requires your time, patience, and effort all at the same time!

How To Create An Effective Strategy For Content Marketing?

It’s very important to create a pool of excellent pages / articles for your website. These pages should truly represent your business in every possible manner. At the same time, it’s equally important to optimize these articles with the keyword you consider as the most crucial in your content marketing strategy. Preferably, the home page should include direct links for these articles.

Finally, it’s always handy to have a clear idea on the type or nature of content that will eventually make its place in the strategy. Usually, it can be a mix of anything between the following:

  • White papers
  • Webinars
  • Live presentations
  • Posts on Social Media
  • General Videos
  • Podcasts
  • Presentations with PowerPoint
  • Email newsletters
  • E-books
  • Guest blog posts and
  • Blog posts

 

Useful Posts:

Boosting Content Marketing with Video

Top 5 SEO Tools to Boost Your Content Marketing

Use The Power Of Content For Online Marketing

How Content Writing can Increase Your Revenue and Growth Rate?

Online Marketing And Content: The Latest Trend

Contact us today to know more about our Content Writing Services

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content originally published at http://blog.webbraininfotech.com/what-content-marketing-is-all-about

How Content Writing can Increase Your Revenue and Growth Rate?

content-writing-services

Everybody is well familiar with the web marketing strategies used by different entrepreneurs nowadays. There is high reputation management company India that provides the highly satisfying services of internet marketing. These companies help their clients in claiming their space in the world of internet and web marketing. The reputation management company India offer great services to their clients in relation to the internet and web. They help their clients in handling their business and managing it on the online portal. They teach various online marketing strategies to their clients. The reputation management company India helps in enriching their clients with the maximum knowledge they have about internet marketing.

The high reputation management company India helps in creating the website and web pages for their clients. But most importantly, the content that is written on these websites and web pages is important. Wong content would certainly result in building a bad name for the company.  They offer excellent web content writing services to all the clients. These web content writing services deal with various kinds of web contents like, blog writing, reviews, editing, SEO writing, and anything related to social media. All types of web contents are written and edited by a group of expert content writers. Great and well written content will obviously infuse much traffic and regular visitors to the website. All this is available with the great packages of web content writing services available to all the suitable clients. High quality web content would increase the pay per click service also. Directly or indirectly, these web content writing services are a much required form of services by all the clients.

The high reputation management company India offers great quality web content writers. The high quality web content writing services helps in the production of best quality content enriched with the maximum keywords. This would help in the maintenance of the web page on the first few options of the search engine. So the SEO as well as the PPC services provided by the web design companies are linked with great web content writing services.  The team of highly trained web content writers is required to update content from time to time. It is a strategy opted by various high reputation management company India. The chief concern of these web content writers is the grammatical errors. There must be least amount of such errors and omissions.

Contact us today to know more about our Internet Marketing Services

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Article originally published at http://blog.webbraininfotech.com/how-content-writing-can-increase-your-revenue-growth-rate

Use The Power Of Content For Online Marketing

content-writing

Content is the king. You must have heard this phrase several times but not all the online marketing professionals are capable of understanding its true meaning. When we talk about the content, it is not only the words written on your website. They are important, but you need much more to utilize it to the fullest and gaining maximum return on investment.

Understand your content needs: What are your content needs? Do you need blogs, articles or small paragraphs for promoting your content? How do you wish to present it? Should it be straightforward or in generic? These are just a few of the pointers.

Content in meta tags: The content on the website page is important but you also have to pay attention to content used in meta tags and descriptions. Although very small, but they can help you achieve a good presence online. SEO service companies try to utilize the content in meta tags and descriptions for organic optimization.

Get social: Along with website, pay attention to your social presence as well. Content used in the posts, captions and hashtags can help you stand out. Major search engines like Google allow content from the social media posts to rank, if it is deemed useful. You can improve your website’s credibility with help of the social content.

Blog about it: Add a blog on your website, and write about anything and everything that might have a remote connection with your website or industry. Content writing services in India provide their services for writing unique and high quality content utilizing keywords associated with your brand or industry. It will not only allow you to improve your link health but will also help in bringing traffic to your site.

Utilize all these pointers for improving your website as well as content!

Related Posts:

How to Engage Users with Effective Content Writing and SMO?

Reaching Your Online Marketing Goals With Better Content

A Quick Practical Guide for Effective SEO Copywriting

The Benefits of Using Content and SEO Analysis Tools

Top 5 SEO Tools to Boost Your Content Marketing

 

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Reaching Your Online Marketing Goals With Better Content

online-marketing-goals

Reach close to your online marketing goals with best content writing approaches. Finding the right words is a vital thing for online presence. Digital presence could be dignified and made more powerful with commendable content writing. What is on your website or blog is actually the medium of conversation with the target audience that you have in mind. Put the right words there and the audience will recognize and like it. On the other hand, the reverse is also true- if the audience is not happy with what they get to read, they wouldn’t bother coming back!

What can you do?

You can hire a reliable and experienced content writing company India for all content requirements for your website, blog or press releases etc. The expert writers will help you to build a better online reputation for your brand or company through selective content curation. They would properly research about your area of operation, will understand your business goals and then develop content that is in sync with your business goals. Since these writers have been working an established reputation management company in India, your content would also be optimized to meet the SEO practices.

There are many areas where you would need help from content generators. It maybe article or blog writing, press releases, newsletters, Infographics, and web content etc. It is important to know the word limits, keyword placement and the latest writing trends so that the target audience could be provided with the necessary information about your brand or organization. If you are serious about seeing your online business grow, then soon is the right time to sit with your marketing company and formulate a success strategy. The sooner you contact and co-ordinate with your SEO company, your success will become closer.

Related Posts:

Keep Your Online Reputation Secure Today

Build Your Reputation into Local Market with Local SEO

Top 5 SEO Tools to Boost Your Content Marketing

The Online Marketing Mistakes that Most Companies Make

How to Encourage People to read the Entire Article?

 

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com