Top 9 Content Marketing Tools For Brand Awareness

Content-Marketing-Tools

Content Marketing is vital for improving your brand awareness. It also allows direct interaction with readers and customers alike and helps to collect details about your services and products and improve products based on feedback. You need to put in considerable efforts to make your content agiler and more engaging. The following tools will help you to develop an effective, actionable and useful content for the readers and convert them into potential customers. Read on to know about useful and effective content marketing tools.

Outbrain To Promote Content

Some companies develop useful and engaging content. But, they struggle to reach the intended audience and capitalize to boost sales. If you are one of them, you can make use of Outbrain to promote your content such as blog posts, videos, and infographics and reach the desired audience in the given demography. It is one of the best content marketing tools to reach more customers for enhancing sales.

MailChimp To Promote Content To Customers In Various Regions

Reaching the customers in various regions worldwide is a challenging task. If you are active in the international arena to promote your products and services, email is the best service to notify the customers about your existing as well as new products and services in a cost-effective way. The online platform – Mailchimp allows sending a customized sales pitch to millions of people worldwide in a short span of time effortlessly. It effectively handles the mail lists and also tracks the customers’ responses. It is one of the best tools for content marketers to broadcast the email messages including blog posts. It allows sending updated information to all the customers on your mailing list.

Evernote, A Great Tool For Content Marketing

Evernote is the best tool for promoting your content. It allows recording the content ideas and keeps your web clips alike for future needs. It allows sharing your content and ideas with your team and stages a decision for boosting your sales. Evernote is compatible with tablets, smartphones, and computers.

Easel.Ly To Share Infographics

Visual content (Infographics) is more effective in convincing the readers and converting them to potential customers. It is more effective than thousands of words. The online tool – Easel.ly allows creating and sharing of Infographics. It has thousands of templates to facilitate creating infographics with ease.

Mixpanel For Customer Analytics

Analyzing the customer preferences is vital for making changes in your products and help to introduce updated or new products to improve sales. MixPanel provides Funnel reports, retention analysis as well as user segmentation. It also allows sending customized messages to the readers. You can also use MixPanel for testing the Apps.

Atomic Ally To Improve Effectiveness Of Content

Most of the marketers like you write the articles and blog posts on their own. Atomic Ally is one of the best tools to read the articles and blog posts and suggest changes make the content more engaging and useful. You can tweak the content with the help of an inbuilt editor and make it more effective. It also has options like a genius, academic, specialist and general to select the right audience and promote the appropriate content.

An All In One Tool For Content Marketers – Hubspot

If you are one of the content marketers to boost sales, HubSpot is the best tool to create blog posts and landing pages in a cost effective way. It also has social media analytics and capability to schedule messages. It allows sending up to date messages to the customers on regular basis and has a positive effect on their minds.

Buzzsumo, The Best Tool To Analyze Competitors

BuzzSumo is the best tool to analyze the competitors, find what types of keywords used in their content promotion and prepare content at least on par. Knowing about competitors and their strategies is the best way to target your audience with top notch content.

GIMP, A Free Tool For Editing Images

If you are looking for free tools to edit or create the images for your content marketing, GIMP is the best tool. It also allows retouching photos and helps to build composite images to impress and convert the readers into potential customers.

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Top 10 Incredible Tips For Promoting YouTube Videos And Get Higher Traffic

youtube-video-promotion

The video is now being considered as the bold new frontier by the new age digital marketers. It is interactive and engaging and thus, it allows marketers to get to connect with their targeted audience effortlessly. But developing a creative video is one thing and making it popular among people is a different thing altogether. This is the reason why you need to check out the following tips if you really want to make your video a huge hit on the web.

1. Title Is Vital For Promoting Your Video On YouTube

Choosing the best and catchy title for your YouTube Video is vital for getting noticed easily in search results. Videos with interesting Titles tend to generate more views and they get shared by people widely among their friend circle. It is advised to do a keyword research online, and create the right title with the keyword at the beginning. This will boost the visibility of your video in that targeted keyword to some extent. Some of the tips to create a cool title for YouTube are – include superlative words like – Best, Awesome, Incredible etc. You can play with words that are sensual or censored in nature but be careful because in some cases your videos may get flagged because of the use of such words. You need to be creative while playing around with such words. You need to keep the title short and straight to the topic.

2. Placing The Right Tags

Tags play a vital role in promoting and improving organic traffic for your YouTube Videos. You need to search for top ranking tags relevant to your videos and include them in your video tags. You can also add your keywords, brand name, or variation of the keywords as tags and all these will help generate more views for your videos.

3. Use A Customized Thumbnail

You can create a custom thumbnail using tools like YouZign or Canvas for your YouTube Videos in a matter of few minutes.  The attributes of the best thumbnail include higher resolution of 1280 x 720, aspect ratio of 16:9 and size less than 2 MG. You need to upload the Thumbnail in formats .png, .bmp, .gif or, .jpg only. It should work seamlessly on mobiles and desktops alike. Creating clickable and relevant thumbnail is more important to stand ahead in the suggested video sections.

4. Concentrate On Your Brand

Introducing 3 to 5 seconds clips highlighting your brand at the beginning of the video are vital to showcase your brand. It makes sense to put a small video clip at the end asking users to subscribe or give likes on social media. You can make use of Camtasia to build YouTube Intro and YouTube Outro for your videos. You can also seek the help of a talented professional from Fiverr to create Video Outro and Video Intro.

5. Attract Traffic From Social Media Channels

You need to drive traffic from your other social media channels to your YouTube channel and vice versa. It is a popular strategy employed by almost all marketers. All you have to do is to post the video of your YouTube channel to your social media channel and ask your followers to check them out. This simple strategy will help you drive more traffic to your YouTube video. The best tools to share YouTube Videos on social media networks are Buffer and IFTT.

6. Create A Blog To Promote YouTube Channel

Creating a blog with the help of a WordPress and embedding the link to your YouTube Videos will help to promote your videos. To increase the ranking of your blog, you can make use of Yoast SEO WordPress Plugin. Other useful platforms for creating blogs for promoting your videos include Tumblr, Medium, and Blogspot.

7. Generate More Views By Adding Your Video To A Playlist

One of the best ways to get more views after uploading your video to YouTube is by adding to an existing playlist. You can also create your own playlist by including keywords in the title.  You can add a description and include similar videos in the playlist to get noticed in search results and generate more views for your videos.

8. Calls To Action On Social Media

You need to tell the viewers about calls to action on social media networks at the end of the video. You can request the viewers to give likes on social media networks like Facebook and subscribe to your video channel. It helps to share your videos to more users and increase traffic.

9. Interview Influencers To Promote YouTube Channel

Interviewing influencers is one of the proven ways to get access to a thriving community. You can make use of Skype or Google Hangouts to interview influencers in your specific niche.

10. Spend Some Time To Learn At Creator Academy Of YouTube

Most of the YouTube Promoters focus on creating and uploading more videos to the YouTube Channel. It is suggested to put in some time to learn new techniques and method to make more money from YouTube Channels. You can learn about existing and emerging tips and tricks at YouTube Creator Academy.

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Be Dynamic In Digital Marketing For Successful Results

digital-marketing-services

digital-marketing-services

Digital marketing might be just one term but it comprises of various components. From smartphones to interactive banners placed on the subway, digital marketing has been developing tons of opportunities or shall we say ways to reach out to a large number of audiences. Since every person is different from others, reaching out to them and connecting with them on a personal level through advertisement also have to be different. This is where being dynamic in digital marketing comes into play:

  • Use of multiple channels: In dynamic digital marketing you are not stuck with just one marketing channels hoping for a miracle to happen. You will be using multiple channels ranging from smartphones to desktops and even interactive billboards. Your audience can be anywhere in the city, all you need to do is find out the potential one and target it for a later phase of marketing.
  • Keep changing: It’s ok if your first phase of marketing didn’t work. Change your marketing plan, adapt to it and re-launch the plan. You have to gain insights from audience behavior for developing an effective digital marketing plan. If one kind of banner advertisement is not working on website or smartphones, change them. If one style of marketing or look of the banner is not working out, develop a new one. Keep doing it until you have the best one!
  • Surprise element: When it comes to digital marketing, you cannot stick with age-old marketing ideas. You have to keep developing new ideas to reach out to your customer base while making sales. With dynamic digital marketing, you can do this by adding the surprise element. Do things like no one else have done or something your probable customer base can never imagine. The more eyeballs you get, the better it is for business.

Being dynamic is essential when you have to compete with a huge number of competitors. Keep your surprise element ready to gain better traffic and sales on your digital marketing channels!

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Content originally published at http://blog.webbraininfotech.com/be-dynamic-in-digital-marketing-for-successful-results

Getting The Best Marketing Results Through The Use Of SEO Cannot Be Easier Than This

seo-for-marketing

Marketing a business can be achieved in various ways. But, the choice of the marketing tool that you are using will determine how good your marketing results will be. It is for this reason that you have to try by all means to choose a marketing method that is capable of giving the results that you need. Otherwise, you will never be able to reap your desired marketing results as quickly as you may want to. One of the best choices of internet marketing tools that you can go for is search engine optimization or SEO. This is by far one of the most remarkable choices of internet marketing tools that are available today.

Why The Use Of SEO For Marketing Is Recommended

The use of SEO for the promotion of a business is recommended simply because it leads to remarkable results quickly. This is one of the few internet marketing tools which are capable of delivering good results within a short time frame. In business, every minute counts. If you spend too much figuring out which internet marketing tool to use, your competitors will have edged past you. Using SEO can guarantee you quick results and subsequently propel your business to the upper levels of the industry.

Apart from being able to deliver amazing results within a short time frame, SEO is also very easy to track. It is one of the few internet marketing tools whose progress can easily be tracked seamlessly and conveniently. There are many analytic tools that you can use to track the progress of your marketing campaigns. Some tools are free, while others are paid versions. There are benefits of using either of the two methods.

How To Make The Best Of SEO

Fortunately, getting the best results out of the use of SEO is not as difficult as it seems. It is actually simple and straight forward provided you adhere to certain guidelines. Some of the most reliable ways to reap the best results out of the use of SEO are indicated below.

  • Write unique content for your site; search engine optimization solely depends on the search results that are revealed in search engines. If you write content that is unique, you will be increasing the chances of seeing your page high on the list of search engine results. Find out from a reliable provider of SEO services India company how to come up with content that is unique.

  • Use keyword research tools; search engine optimization is largely dependent on the keywords that you use. Depending on how good and successful a specific keyword research campaign is, you can expect to reap your desired results. Try by all means to use the best keyword research tools that are available to you.

  • Combine with other internet marketing tools; combine SEO with other internet marketing tools is often recommended. This is mainly because the marketing results produced are a combination of affordable SEO packages India and the other internet marketing tool that you have used.

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Content is originally published at blog.webbraininfotech.com/getting-the-best-marketing-results-through-the-use-of-seo-cannot-be-easier-than-this

Two Marketing Tools That Can Take Your Business To Greater Heights

Marketing-DIY-Rank-Tracker

When you are running a business, you are supposed to be fully aware of the various factors that can affect the growth of your business. Otherwise, you will never be in a position to propel your business to higher heights. Over the years, marketing has proven to be an important aspect of running a business. Gone are the days when it was a matter of coming up with a business to begin generating income. Today, the story has changed. There is more to running a business than just coming up with a company. Rather, you have to go further. You have to promote your business using a well-designed marketing strategy. Fortunately, there are many tools that you can use to promote a business irrespective of how small or big it may be.

Over the years, internet marketing tools have proven to be reliable tools for the promotion of any business disregarding how small or big it may be. But, there are two major internet marketing tools that you can rely on if you want to take your business to greater heights. These two viable marketing tools are indicated in the passage. If you want to know how useful the two marketing tools are and how best you can use them to spark the growth of your business, follow the information below.

PPC Marketing

This is one of the best tools for the marketing of a business online. PPC or pay per click marketing is a form of marketing that is based on manipulating publisher websites. A website that features content which is attractive to a specific audience of page viewers is said to be a publisher website. If you have a business and you want to capture the attention of your targeted audience of customers, you can use a publisher website to promote your business. A link to your site may be embedded in an ad code which will open each time a page viewer clicks on the displayed ads. Sometimes, PPC marketing involves the use of AdWords. In this case, there is bidding for AdWords which you can use to channel traffic to your site.  Get help from the best PPC management company on how to get the best out of this marketing method.

Social Media Marketing

Social media marketing is a form of marketing which is primarily based on the use of a social media site. Business owners get to sign up for a page on a specific social media site such as twitter, Instagram or facebook. Using such sites, they can market their products and services through running ads.

Why These Two Marketing Tools Are Worth Relying On

They are easy to set up; both PPC and social media marketing are associated with a very simple setup process. Within a few minutes, you will on course to a rewarding internet marketing experience. All it takes is a simple social media page and a short consultation period involving a reliable social media marketing India firm. This also applies to PPC marketing.

They produce remarkable results quickly; both PPC and social media marketing are able to produce great marketing results within a short time frame. If you want to reap your desired marketing results within a short time frame, you can do well to take advantage of both PPC and social media marketing.

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Content originally published at blog.webbraininfotech.com/two-marketing-tools-that-can-take-your-business-to-greater-heights

How To Use Mobile Apps To Market A Business?

mobile-app-marketing

Whoever has adequate knowledge on business will attest to the fact that there is no business that can flourish in the absence of marketing. This is a proven business fact that cannot be overstated. If you want your business to yield amazing results, you have to try by all means to market it. Marketing embodies a number of things. It can be thought of as an embodiment of multiple aspects of a business. This is mainly because a number of aspects of a business are centered on marketing. For example, managing competition from other business players would be practically impossible in the absence of marketing. There are certain facets of marketing that have been specifically incorporated for purposes of enabling business owners to ward off competition by all means possible.

But, whether you succeed or not depends on the marketing strategies you have devised. Today, the use of internet marketing tools to promote a business has become very common. A good number of business owners are utterly interested in using the internet for the promotion of their businesses. One of the best ways to market products and services using the internet is through the use of mobile apps. In case you are wondering how best you can use mobile apps to market your business, consider the following information.

The first step to take

Mobile app marketing can only be a success if it is done according to certain steps. Otherwise, you will find it very hard to realize your desired marketing results. The first step you can take is to hire a Mobile App Development Company India that can design a mobile app for your company. This is the first and most important step that you have to take since it will determine whether you will be able to capture the attention of your targeted audience of customers or not.

Things to bear in mind

Taking the step above is not enough. Rather, it is merely one of the steps you have to take towards successfully marketing your products and services using mobile apps. Most importantly, you have to bear in mind certain issues especially the ones indicated below.

  • The app must be easy to use;if you want to promote your products and services using a mobile app, the last thing you can do is to come up with an app that is hard to use. This may ward off a good fraction of your targeted audience of customers. Therefore, you have to try by all means to make an app which is user-friendly.
  • The app must be custom made; this is yet another important attribute that cannot be overlooked. Your app is supposed to be custom made by an android app development company India. This is mainly because custom made apps will have features that are unique to your business. This will make it easy for you to promote your business.
  • You have to incorporate ads into the app; in order to promote your products and services, you have to incorporate ads into the app. The ads that the app will feature can then be used to promote your business.

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Content is originally published at blog.webbraininfotech.com/how-to-use-mobile-apps-to-market-a-business

How To Manage Your Company’s Online Reputation

online-reputation-management

Marketing a business on the internet is often said to be a perfect idea. Not shocking considering the fact that the internet is one of the best platforms for the marketing of a business irrespective of how small or huge it is. It is for this reason that almost business owners are now interested in having an online presence. They cannot afford to miss the multiple benefits that are associated with marketing a business using the internet. But, marketing on the internet also has a few downsides that you may have to bear in mind before you can begin to use the internet for marketing.

Provided you are marketing your business on the internet, you are bound to have your image dented in all possible. Remember, there are many competitors out there that are utterly interested in seeing your business fall. They are willing to do anything to propel their businesses to greater heights at the expense of your company’s reputation. If a company can harm your reputation, then it can successfully be ahead of you in various ways.

But, not all hope is lost for businesses whose marketing platform is mainly the internet. There are ways to manage the reputation that you have on the internet. Even though it may take a while before you begin to see the right results, you can still be sure to successfully manage your reputation. At this point in time, you are obviously wondering how best you can manage the online reputation of your company either by yourself or through the hiring of an online marketing company India. The following guidelines can prove to be helpful to you.

Two major ways

There are essentially two major ways in which you can successfully manage the online reputation of your company. You can use both ways depending on how well you can do either of them. If you want, you can actually use only one of the methods. But, it is preferred to use both of them for better results. You may be thrilled to learn that the second method may not require you to use the first method as explained below.

Use of online reputation management software

If you have the knowledge and technical skills that can enable you to successfully use a specific online reputation management system, you can proceed to use one. They are not very complicated although they often require advanced users. In most cases, they are useful for monitoring the progress of a specific online reputation management campaign. Users of such software are often business owners running a specific online reputation management campaigns. Therefore, you can also this method provided you are already running a specific online reputation management campaign.

Hire an internet marketing company

Internet marketing now includes many services such as writing services and website rebuilding. But, it also includes online reputation management. This is an aspect of internet marketing that cannot be dispensed based on its importance. Once you hire an online reputation management company, you can sit back and relax and wait for your desired results to materialize.

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Country: India

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Content originally published at blog.webbraininfotech.com/manage-companys-online-reputation