Web Design Trend You Will See In 2017

web-design-trends-2017

Website trends keep changing with time and requirement. A look popular today might not be that prevalent later on. Any element, which is trending right now, may become a thing of tomorrow. It all depends on the user experience, user behavior and the way you wish to see your website. If your website is not complying with the new changes, it might not affect it much initially but you tend to see reducing traffic footfall on the website, reduction in the click rate of call to action button and finally your business.

Everyone love to see new things, whether it is on their phone while updating that smartphone application or the website they are visiting to buy a service or to know more about it. If you are looking for something new for your website, these must have trends of 2017 are sure to grab your attention!

Popular Web Design Trends that You Need to Follow

  • Focus On Your Content: We all have been hearing about content being the king, but have you actually focused on making your content striking. Just like the headline of the newspaper, your content have to be interesting and eye catchy while being SEO friendly. A visitor coming for the first time on your website sees the content, reads it and tries to grasp it before even thinking about choosing you for the se You have to catch the visitors’ attention.
  • Good-Bye Flat Design: Yes, that flat design looks really sophisticated and chic, but it is boring and you have to admit it. With a flat design and common colors, entire website looks same and it might put off the viewer. You need something, which comes straight out of the creative box. Play with the layouts, fonts, colors and other such elements of the website. Keep the design imaginative!
  • Geometric Patterns Are In: Geometric patterns can add a sense of personality to your website if you are still using flat design. It gives it a striking element that takes the website to the new level. Follow a theme or throw in a combination of all the shapes and lines!

These are just a few of the elements and trends that you will see in 2017 along with many others. Be prepared to be charmed!

Contact us today to know more about our Website Design Services

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content originally published at http://blog.webbraininfotech.com/web-design-trend-will-see-2017

Accessible And Affordable SEO Services In India

seo-services

It’s a whole new year again and you should be ready to wash off the failed strategies and gain foresight into the potential techniques that might do better in 2017. As professionals and internet marketers are making predictions on what will work and what will not, it’s time for you to hire some extremely competitive SEO services India and boost your online business.

Nothing can compete with the internet as a medium for spreading your business presence around the globe. With the right promotion, with the right content and the perfect SEO company India working for you, it is practically possible to be successful in the world of internet marketing.

Experts have the necessary research and experience to do proper analysis and give the right push to any kind of online marketing. No matter where your business stands now, you could increase the visibility of your brand and business by employing the proper strategies. Influencing the customer interest and reaching them through web platforms is what these professionals can help you with. The branding of your business depends on a lot of actions like content marketing, social media strategies, SEO work, data analysis, video marketing, ads etc.

Most of the commoners are clueless about the secrets that these professional groups can help you with. The phenomenon of developing the business step by step will require substantial time. It is now possible to devise a proper workout plan for the next six months and set achievable goals. Many international clients have partnerships with such service providers with a goal to expand their business and reach to the maximum number of people. You too can now earn customer loyalty and be their personal favorites in terms of both selling and be providing information if you take a decision to employ eligible business building teams.

Contact us today to know more about our Internet Marketing Services

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content originally posted at http://blog.webbraininfotech.com/accessible-affordable-seo-services-india

7 Content Marketing Trends To Watch In 2017

content-marketing-trends-2017

Content marketers love to use various forms of content – instructional videos, white papers, blog posts, webinars, and e-books. But this is not all. New content formats are arriving along with new technologies all the time. Marketers, therefore, need to constantly adjust with the new content marketing trends. So, without wasting any time, let’s just explore the most important content marketing trends we need to look out for in the year 2017:

1) Storytelling

Storytelling is going to become an integral part of your each and every content marketing effort in 2017. So, do not create content just for the sake of creation! Instead, engage your target audience with a story revolving around your brand. This will not only help you to establish a steady relationship with your consumers but will also take your content marketing efforts to a whole new level.

2) Live Streaming

The popularity of live streaming is only going to increase in 2017. Therefore, SnapChat, Facebook Live, and YouTube Live will keep the content marketers more than busy throughout the year. Their user-friendly platforms will provide the perfect foil for launching product related events, tutorials, tours, and of course product briefings.

The presence of recorded video and the role that it plays will still continue in the middle of all this, but its influence over the consumers will reduce to a great extent.

3) Virtual Reality

Virtual reality related technology will reach a new high in 2017. In fact, some of the organizations have already started using VR technology in order to promote their premium products. For example, North Face (an organization for outdoor clothing). This company has successfully used the technology to showcase its products. Although quite expensive at the moment, VR still has all the potential to become a very powerful medium at the hands of content marketers for various types of services and products in 2017 and beyond. However, because of its expensive nature, there’s every possibility that medium and small-sized businesses won’t be able to use it in 2017.

4) Native Advertising

Native advertising is all set to replace push advertising! In this context, it’s important to mention that the year 2016 was dominated by ad blockers. And this trend is likely to continue in 2017 as well. However, there was a time when all forms of online advertising such as pop-unders, paid ads, pop-ups, and banners dominated the world of internet. But for the general internet users, it proved to be an extremely unnecessary distraction. Many people still argue that page views dropped significantly as a result of excessive online distraction. The business of content marketing suffered due to this as well. However, online advertising is not going away just like that. Instead, it’s going to evolve in 2017.

5) Rebirth of Email Newsletters

Email newsletters have always been an important tool in the hands of B2B marketers. Content marketers also love to share valuable business information with their clients through email newsletters. Now, if you were thinking about newsletters, or even a slightly different type of newsletter, then the year 2017 is all probably going to be a very good time for it. This is mainly because open rates for email have gone up considerably in recent times. So, the buzz of an email death doing the rounds in the past four to five years is not happening in 2017. Instead, you can bank on it.

6) Influencer Marketing

Influencer marketing is definitely going to be a big thing in 2017. So, content marketers can bank on it as well. However, please be careful at the time of selecting your influencers. For instance, always verify their activity level and legitimate reach capacity before making your final decision.

7) Interactive Content

Finally, the popularity of interactive content is going to increase by leaps and bounds in 2017. So, keeping this in mind, the content marketers must put their focus towards interactive presentations or quizzes which are bound to catch the attention of the web visitors.

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

3 Quick Steps To Get Your Entire Company Involved In Content Marketing

content-marketing

It’s always wise to have the entire team by your side when you desperately want a work to be done or have a particular goal in mind. The same can be said of content marketing as well. If you can unite all the departments of your organization for one mission (i.e. content marketing), then you can easily create a huge difference in no time. Moreover, your inspiring initiative can well make way for various creative avenues you have never imagined before!

Fortunately, the major share of the marketers does get in touch with their content teams on a regular basis. But just imagine how effective it would be if members of other departments also show interest to join in that conversation? It would be simply great as the contribution level would simply rise to a whole new level. But the marketers often don’t have the drive or they simply run out of ideas as to how it would be possible.

So, in the following paragraphs, let’s just explore the steps to get your entire outfit involved in the business of content marketing –

1) Start a Dialogue

Just imagine how much fresh perspectives and creativity would be generated if all the workers in your organization become unofficial members or a direct part of the team which is handling content marketing. So, start a dialogue and make it as much productive as possible. Make each and every department within your organization realize how much beneficial content can be and why it needs a collective effort. After that setup meetings and discussion sessions with the people in charge of each department. Find out how willing they are to engage their best team players in the matter of content creation. Also, how much they can contribute every month on a regular basis. Talk about rewarding workers through paid vacations, free passes, incentives, and bonuses in return for their sincere efforts in the field of content creation and marketing. Finally, make them understand how effective content also can be in the matter of building ROI and closing sales.

2) Invite Employees

Just provide equal opportunity to all! If a member belonging to the human resource department or the sales department has an idea, then simply grab it. And it won’t be a bad idea at all to ask them to write about something straightaway. You can also arrange for a video recording session with the interested people. In other words, do whatever it takes to encourage them for more content contribution along with activities related to content marketing. You can also use newsletters to spread your word across the employees. Finally, you can implement a short survey in order to understand the views, interests, and hobbies of your employees. This will surely help you to utilize the available talent in a better manner.

3) Create an Idea Generating Environment

It’s absolutely important to make your employees feel at home all the time. At the same time, you must understand that not every employee can be completely comfortable with the added responsibility. For instance, not everyone loves to create! Again, that’s absolutely okay. The collaborative process which you are trying to implement can also include non-creators or say people not so interested to create at the same time. The catch is that these people can always contribute informally in a different manner.

A brainstorming session has often proved as a good option for idea generation. However, one downside of such a session is that there are many people who do not feel free to convey their entire view in front of a group. Besides looking for other mechanisms, these people also crave for some time in order to come out with a well thought out plan. Therefore, under these circumstances, it would be very apt to introduce something which is time-saving and convenient for idea submission. For instance, tools like Google Doc or even Trello board can be excellent for employees to leave ideas at their convenience. All the best!

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content is originally published at http://blog.webbraininfotech.com/3-quick-steps-get-entire-company-involved-content-marketing

What Content Marketing is All About?

content-marketing

Content marketing facilitates creation and distribution of engaging content in front of its viewers / readers. In the process, it obviously helps to leave a positive impact in the minds of the present as well as potential customers. Therefore, it’s vital for activities such as lead generation, branding, and sales. Effective content marketing also increases the trust and awareness levels of your target audience, and promotes you as a clear expert or leader in your industry. Eventually, this sets the foundation for a strong business relationship.

For all these above mentioned reasons, numerous large organizations all across the globe have pinned their hopes on content marketing. You will be quite surprised to know that as per the survey of Content Marketing Institute, most U.S. B2B firms invest close to 40 percent when it comes to allocating their budget towards content marketing. Moreover, interestingly, there’s a significant rise in this trend amongst mid-sized and smaller organizations as well. The fact that communication channels these days have become more diverse, have obviously paved the way for marketers to expand their potential reach. Also, most importantly, the cost for businesses to get their content published has become extremely cheaper like never before.

SEO And Content Marketing 

It’s almost impossible to separate SEO and content marketing! In other words, one simply cannot live in the absence of the other. Search engines go through your content, then indexes it, and then ranks it. So, obviously this is a pretty important process, and hence, cannot be ignored under any circumstances. On the other hand, the more your content matches with the search phrases of your target audience, the better it is for your website / business presence.

SEO is no rocket science, therefore, anyone with sufficient patience and grey matter in their head can not only learn, but become a master at it. However, it should be remembered that SEO alone cannot make your blog or business popular by any stretch of imagination. Popularity and success depends largely on the content that you are marketing! If your content lacks reasonable quality, then no optimization technique in this world can help you. It’s as simple as that.

How Knowing Your Target Audience Helps In Content Marketing?

Content creation and marketing techniques can never become fully successful unless you don’t have a clear idea on your target audience. At the same time, it’s equally important to answer all probable queries your audience might have while going through your website.

How Keyword Research Helps?

Although search engines are changing their way of functioning every now and then, the task of searching for right keywords still holds a lot of importance. In fact, even today, it is considered as a key element towards successful SEO implementation and content marketing. Therefore, this area requires your time, patience, and effort all at the same time!

How To Create An Effective Strategy For Content Marketing?

It’s very important to create a pool of excellent pages / articles for your website. These pages should truly represent your business in every possible manner. At the same time, it’s equally important to optimize these articles with the keyword you consider as the most crucial in your content marketing strategy. Preferably, the home page should include direct links for these articles.

Finally, it’s always handy to have a clear idea on the type or nature of content that will eventually make its place in the strategy. Usually, it can be a mix of anything between the following:

  • White papers
  • Webinars
  • Live presentations
  • Posts on Social Media
  • General Videos
  • Podcasts
  • Presentations with PowerPoint
  • Email newsletters
  • E-books
  • Guest blog posts and
  • Blog posts

 

Useful Posts:

Boosting Content Marketing with Video

Top 5 SEO Tools to Boost Your Content Marketing

Use The Power Of Content For Online Marketing

How Content Writing can Increase Your Revenue and Growth Rate?

Online Marketing And Content: The Latest Trend

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content originally published at http://blog.webbraininfotech.com/what-content-marketing-is-all-about

Why You Should Have a Digital Marketing Strategy

digital-marketing

Are you looking to start your online business?  Looking to get customers from the virtual world? If your answer is YES then it’s time to pick best digital marketing company to give you best results with your online business.

The digital marketing can bring you more customers than the traditional marketing or running your business just for your regular customers while ample of customers waiting for you to contact them on Search Engines.

Design a Successful Digital marketing Campaign for Your Business

We believe in structured strategies to make a customer cycle for Businesses (New Customers and Returning Customers). Unlike other companies, we don’t just focus on traditional SEO strategies but follow the proven methods.

Our Digital Marketing Services Include:

On page Optimization: To make website more Google friendly, User friendly and fix all the errors those Google don’t like.

Off Page Optimization: To promote website in the virtual world with Blogs, Articles, Press releases, Typographic Images, Brand Images, Image Blogs, Offers, Celebrations etc.

Content Marketing: To promote website with engaging content on Business Directories, Forums, Business portals, Social Media Profiles.

Branding: To brand the business with typographic images, News, offers Reviews, Reputation Managements, and Query Replies etc.

Social Media Promotion: The social Media Promotion includes the regular Snippets and micro blogs on Facebook, LinkedIn, Google+, Twitter, Pinterest, Instagram, Quora etc.

Loading Speed: To decrease the loading speed of the website so it will open quickly on the users end. It will also decrease the bounce rate of visitors.

Bounce Rate: To keep an eye on the Google Analytics accounts and Google Webmaster Accounts to check every aspect that cause bounce rate and work to reduce it.

We believe in “Return on Investment” and work to meet the client’s expectation.

Contact us today to know more about our Internet Marketing Services

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Boosting Content Marketing with Video

video-marketing

As per the latest research reports, the number of people using the internet who also watch a video every day is close to a hundred million. Interestingly, if you take into consideration the situation prevailing in retail sector, then you will be surprised to know that ninety percent of average shoppers indicated their preference towards watching a video for making their final purchase decision. In top companies also the situation is pretty much the same with more than eighty percent of executives expressing their interest towards watching a video for work-related matters on various business websites. The key thing to note from here is obviously that video can no longer be considered as something optional at the time of constructing your strategy for content marketing, it’s absolutely crucial!

Now, in the following paragraphs let’s just find out how to boost content marketing with the help of video –

Storytelling

You can tell interesting stories in various ways. However, going by a popular concept – you only believe it when you see it! It’s also important to understand that storytelling is an art, and hence, requires the services of people trained in it. Therefore, if you are an ambitious person, then your aim should be to hire the best video production company in the locality. And this company would shoulder all the responsibility to promote your set of products or services in the best possible manner.

You must realize that video is probably the best medium for storytelling. And it can be used strategically on various social media platforms and on your own business website at the same time. No matter what you wish to share – your brand mission, your brand origin, or your brand values, videos would surely engage your audience and would offer a lot richer experience compared to any other options. Just don’t forget that a video will provide a multi-sensory impact over your audience, and will compel them to act, feel, listen, and look in a different way. In other words, a video will shift their focus completely on your content and nothing else.

Information Driven

Always keep in mind that the target audience searches for specific data or information whenever they stumble upon a website. They also love to compare product values. So, put your best foot forward to ensure that you have all the answers ready within your business website. In this context, it’s important to mention that the perfect way to answer all probable queries is by putting up a video. It’s as simple as that. So, just go ahead and take help of the best video production company for all the animations, motion graphics, and expert interviews you wish to insert within your video. However, just make sure that the video is engaging enough, and describes the relatively complex processes as simply as possible. The video must also build trust and brand awareness in the minds of its viewers at the same time. This will definitely boost your content marketing efforts with video to a great extent.

Present Your Content in the Best Possible Way

Finally, after putting a lot of effort towards creating an interesting story, it becomes your responsibility to place it in front of the audience you want. So, work out a combination of creative formats, data targeting, and social media in order to present the content in a manner that it looks like a story all the way – not as a sales pitch or an advertisement. Remember, if the story can engage people into a direct interaction or has the ability to generate emotional triggers, then the task of presenting the content in front of your target audience will become obviously easy. And this you can only achieve with the help of a well-crafted video. Best of luck!

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com