The 6 Best Keyword Research Tools For SEO

SEO is an important tool for the marketing of various products and services. It is one of the most reliable internet marketing tools that are known today. But, it may fail if it is not used properly. Based on this, marketers using SEO to promote their products and services should make sure they use the tool properly. Otherwise, they will not be able to realize their desired marketing results. One of the most important facts to bear in mind is that SEO is successful if long tail keywords are used. Shockingly, these long tail keywords often attract less traffic compared to the generic types. But, this is only the case after they have been incorporated into a marketing campaign. The story is different when they have been around for some time. In such cases, they are able to generate more traffic than the generic keywords.

In SEO marketing, what matters is being able to perform a reliable keyword research activity. It is the one that affects the results of an SEO marketing campaign.

Here are some important tips on how to carry out a successful keyword research session.

Keyword Relevance: The relevance of the choice of a keyword is very important and must be considered at all times. Being specific is a great idea as it attracts a specific audience of customers. For example, consider the keywords “swimming pool installation in Norton” and “swimming pool installation”. Undoubtedly, the former keyword is more specific and more likely to attract your targeted audience of customers compared to the latter. Based on this, you have to try by all means to choose keywords that are as relevant to your business as possible. This can easily be achieved through the use of special keyword research tools.

Here is a list of the six keyword research tools that are worth going for.

• Google Keyword planner
• Google Trends
• Keyword Tool.io

The keyword research tools above are all free. Of the three, the third choice is the best. However, the second choice is also reliable as it is an enhancement of the first choice. But, there are also paid versions of keyword research tools that you can rely on.

Here is a list of the three best paid versions of keyword research tools.

• Term Explorer; costs $34/month, $97/month and $499/month for the beginner, basic and pro respectively.
• Moz keyword difficulty tool; for standard $99/month, $149 for medium, $249/month for large and $599/month for the premium.
• SEMrush; $695/month for basic, $149.95/month for pro, $549.95/month for Guru.

 

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Top 5 SEO Tools to Boost Your Content Marketing

When it comes to the online world, content has been and will always be the king. Content marketing is the way to go when it comes to promoting your business, increasing your visibility and improving your sales. However, there are certain things you need to keep in mind apart from creating the actual content. The SEO tools presented here can help you improve your content marketing tactics and achieve a better position for your business to grow. Majority of these tools are used by a good number of SEO agency India companies:

Squirrly: This is a WordPress SEO plugin that will let you do some research for your keywords without having to leave the post editor. This is one of the best tools for writing human friendly as well as SEO friendly content. Not only does this optimize your content, it also helps you measure the success of your optimized content. Squirrly helps you find the keywords that your competitors are using, based on what keyword you have entered. It also shows you the trending phrases that you can use in your content.

Google Keyword Planner: This tool is associated mainly with SEO and PPC. However, you can definitely make use of it to improve your content marketing tactic. This is probably one of those few tools that are used on regular basis by majority of SEO agency India companies. This tool offers three features that could be relevant to you as a content marketer:

• Searching for ad group ideas and keywords: Once you type in a word in the search bar of this tool, you will find new keywords that are relevant. From these keywords you can get ideas that you can use in your content.
• Examining the popularity of a list of keywords: This feature will give you stats such as the level of competition of a particular keyword and average monthly searches. These stats will help you in deciding on the right keywords if you want to improve the effectiveness of content marketing.
• Multiplying keyword lists for finding new keywords: This feature can help you come up with combinations of new keywords. In order to do this, you should enter your keywords within various columns. You can even pick out long tail keywords that might create wonders to your content marketing strategy.

Google Trends: This is a tool that tells you where people search for keywords and how they do it. This will not only tell you about the right keyword to use, but also the right regions to target. There are many features that can help you here and they include:

• Top Charts
• Trending searches
• Google Correlate
• Explore
• Trending on YouTube

Ahrefs Content Explorer: In order to create excellent content, you need to check out the best shared content based on your niche and then reproduce the same following the same structure. This tool can help you in discovering top-performing content depending on social sharing, finding the perfect keywords to make use of in your content and in crafting your content in the right way. In order to do this all you need to do is type in your keywords inside the search bar of this tool and press enter to get a list of top-shared content that is relevant to those keywords.

Google Analytics: This tool is more into measuring the ROI of the content that you create. It also helps other aspects such as targeting, brainstorming, optimizing and testing. It will help you find out the kind of content that your visitors would like and give them what they need.

You will find many more such tools if you do a bit of research. However, it is important to know how to make the best use of these tools to optimize your content marketing strategies.

Related Posts:

Online Marketing And Content: The Latest Trend

How to Engage Users with Effective Content Writing and SMO?

How to Optimize Your Blogs and Get Visitors with Blogs?

SEO Writers Must Know About Hummingbird Update and Need to Perform

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com