The 6 Best Keyword Research Tools For SEO

keyword-research-tools

SEO is an important tool for the marketing of various products and services. It is one of the most reliable internet marketing tools that are known today. But, it may fail if it is not used properly. Based on this, marketers using SEO to promote their products and services should make sure they use the tool properly. Otherwise, they will not be able to realize their desired marketing results. One of the most important facts to bear in mind is that SEO is successful if long tail keywords are used. Shockingly, these long tail keywords often attract less traffic compared to the generic types. But, this is only the case after they have been incorporated into a marketing campaign. The story is different when they have been around for some time. In such cases, they are able to generate more traffic than the generic keywords.

In SEO marketing, what matters is being able to perform a reliable keyword research activity. It is the one that affects the results of an SEO marketing campaign.

Here are some important tips on how to carry out a successful keyword research session.

Keyword Relevance: The relevance of the choice of a keyword is very important and must be considered at all times. Being specific is a great idea as it attracts a specific audience of customers. For example, consider the keywords “swimming pool installation in Norton” and “swimming pool installation”. Undoubtedly, the former keyword is more specific and more likely to attract your targeted audience of customers compared to the latter. Based on this, you have to try by all means to choose keywords that are as relevant to your business as possible. This can easily be achieved through the use of special keyword research tools.

Here is a list of the six keyword research tools that are worth going for.

  • Google Keyword planner
  • Google Trends
  • Keyword Tool.io

The keyword research tools above are all free. Of the three, the third choice is the best. However, the second choice is also reliable as it is an enhancement of the first choice. But, there are also paid versions of keyword research tools that you can rely on.

Here is a list of the three best paid versions of keyword research tools.

  • Term Explorer; costs $34/month, $97/month and $499/month for the beginner, basic and pro respectively.
  • Moz keyword difficulty tool; for standard $99/month, $149 for medium, $249/month for large and $599/month for the premium.
  • SEMrush; $695/month for basic, $149.95/month for pro, $549.95/month for Guru.

 

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Advertisements

Hire Best Mobile App Development Company in India

mobile-app-development

Commitment for Pay Per Click advertising or PPC in short can be crucial in bringing great rewards to online marketing campaigns. It is a proven and overwhelming method. It may be a little expensive, but the results are legendary.

PPC Services in India:

One unique thing about PPC is that, it asks for some time investment in a substantial manner. No matter how good your product or services are, with similar competition in the market, you cannot take a chance. You must hire the excellent Pay per click managers to get the best results. There are many agencies that provide PPC services in India. You must pick your partners with utmost care.

Pay Per Click Services – More Clicks More Business

Your ad must be different from others. With limited options like limited words and all, only an expert team will be able to sail you through. Whether through use of negative keywords or long tail keywords, there can be several ways to make your PPC campaign more dynamic. In such campaigns timing is very important. It is also important to know and determine the landing page through these ads. Most people mistake the home page to be an ideal landing page. But that is not the case. There is more to it and you wouldn’t want to lose your potential customer just because you did not have much idea on how to target them.

Mobile App Development Company in India:

Generally when you hire agencies, you not only find one service, but a mash-up of many services in the form of packages. If you need diverse and several services for your portal, website or blog or channel, then ensure that your agency is capable of delivering all the necessary services that you have been looking for. A simple company which is only a mobile application development company in India may not be proficient in also providing the search engine optimization, SMO, and PPC services. And believe us; you wouldn’t want to make that mistake. So take your step with caution and hire a multi-dimensional team.

Some Useful Resources about Mobile App in India:

Mobile Application Market: A Billion Dollar Sector

The Latest Marketing Trend Is Mobile App

Be Smart in Your Marketing with Mobile Application

SEO: What it Used to Be Vs What It is Now

old-vs-new-seo

SEO is completely changed from its past. Day by day Google is rolling out their algorithm updates and force webmasters to change their Strategy too. What it used to be is now a history but what it is now is a key to enjoy ROI. So, it’s the time to ditch your old SEO methods and update you with new SEO methodologies.

With Panda, Penguin and other Google algorithm updates, SEO has changed over years and now old activities doesn’t work anymore.

I have been reading SEO blogs from my beginning and completely satisfy with Google updates. As we know Google is a Search Engine and it has their responsibility to help their users with their best search results. This is what Google is very far away from Yahoo and Bing.

I would like to start my content with Keywords for website.

  1. Keywords Selection: In Old SEO keywords used to be Singular and people work on single keywords to promote website. Like as if people had a keyword “SEO Company India” to work then they only use SEO Company India everywhere in their activity. They never think about its synonyms and matched versions and always used to push a single keyword. It used to be Singular keyword and Page Focused. Ranking Focused Activity.

But in New SEO keywords doesn’t matter what it is. It all depends to webmaster how wise they are and how wisely they are using it? Now if a webmaster have a keyword “SEO Company India” then they never think to work on this singular phrase and they easily choose its alternatives which matched with this keyword like as “SEO Company In India”, “Best SEO Company India”, ”Top SEO Company India”, “India SEO Company”, “Indian SEO Company” and so on.

Conclusion: The conclusion is that use wisely keywords in your activity and work with Synonyms or alternatives keywords too. Focus more on how people engage with a particular brand, product and services. ROI Focused. Focus on Long Tail Searches.

70% of search traffic comes from Long Tail Keywords and on other hand 69% focus on conversion rates and performance metrics.

  1. Content Creation: In Old SEO people used to create content for Search Engines. It didn’t matter whether it is informative or not and whether it meets with users searches or not. They don’t regard to quality of content or relevance.

But now in New SEO they have to use quality content and write original and real content that interacts users to website. Focus always your users. Write content for users not for BOT. This is the only strategy to reach to top page and enjoy ROI.

Conclusion: Content Marketing is highly in demand in current scenario. So, you will have to create content wisely and with number of researches. Be sure to use quality content and proper linking to your web pages and I am sure it will directly reflect to your SEO Marketing and you will be the industry leader.

  1. Link Building: Old SEO was for Spammers who did not think about quality of links and only believe in creating links either it is SPAM. Old SEO had a demand to create number of back links and will reach to top page in Google. They had not understanding about Page Authority, Domain Authority, Page Rank, Alexa Rank, etc major terms.

But in New SEO one and only Quality of links matters. Forget those spammy links and work only for quality. Do research before creating links for website; check their Page Rank, Domain Authority, Page Authority, Category and other terms.

Conclusion: Do SEO with quality activities. Never think about quantity coz it will never help and only downgrade your positions as well as may be penalization of website.