How To Use Mobile Apps To Market A Business?

mobile-app-marketing

Whoever has adequate knowledge on business will attest to the fact that there is no business that can flourish in the absence of marketing. This is a proven business fact that cannot be overstated. If you want your business to yield amazing results, you have to try by all means to market it. Marketing embodies a number of things. It can be thought of as an embodiment of multiple aspects of a business. This is mainly because a number of aspects of a business are centered on marketing. For example, managing competition from other business players would be practically impossible in the absence of marketing. There are certain facets of marketing that have been specifically incorporated for purposes of enabling business owners to ward off competition by all means possible.

But, whether you succeed or not depends on the marketing strategies you have devised. Today, the use of internet marketing tools to promote a business has become very common. A good number of business owners are utterly interested in using the internet for the promotion of their businesses. One of the best ways to market products and services using the internet is through the use of mobile apps. In case you are wondering how best you can use mobile apps to market your business, consider the following information.

The first step to take

Mobile app marketing can only be a success if it is done according to certain steps. Otherwise, you will find it very hard to realize your desired marketing results. The first step you can take is to hire a Mobile App Development Company India that can design a mobile app for your company. This is the first and most important step that you have to take since it will determine whether you will be able to capture the attention of your targeted audience of customers or not.

Things to bear in mind

Taking the step above is not enough. Rather, it is merely one of the steps you have to take towards successfully marketing your products and services using mobile apps. Most importantly, you have to bear in mind certain issues especially the ones indicated below.

  • The app must be easy to use;if you want to promote your products and services using a mobile app, the last thing you can do is to come up with an app that is hard to use. This may ward off a good fraction of your targeted audience of customers. Therefore, you have to try by all means to make an app which is user-friendly.
  • The app must be custom made; this is yet another important attribute that cannot be overlooked. Your app is supposed to be custom made by an android app development company India. This is mainly because custom made apps will have features that are unique to your business. This will make it easy for you to promote your business.
  • You have to incorporate ads into the app; in order to promote your products and services, you have to incorporate ads into the app. The ads that the app will feature can then be used to promote your business.

Contact us today to know more about our Internet Marketing Services

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content is originally published at blog.webbraininfotech.com/how-to-use-mobile-apps-to-market-a-business

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Pros of Mobile App Marketing

mobile-apps

If you have run any kind of business before, no doubt you will admit to the fact that business marketing is at the centre of business growth. This explains why many companies often spend countless amounts of money on advertising their products and services. It is the heartbeat of business growth. But, the method of marketing that you use will greatly affect the levels of success that will be associated with your business. Based on this, it is always a good idea to promote your business using the best methods available. Mobile app marketing is one of the most reliable marketing techniques that are available today. There are numerous advantages that are associated with mobile app marketing.

Wide customer coverage

If you want to make use of mobile app marketing, you can simply get in touch with a mobile app development company in Delhi. This is the first step in laying hands on mobile app marketing. One of the most notable advantages of mobile app marketing is the fact that it is associated with wide customer coverage. You can easily get hold of all the customers who are using mobile devices such as tablets and smartphones. Further, there are many mobile apps today that contain adverts and countless users of devices. This makes it very easy to promote business products and services.

Cost-effective

One of the most thrilling aspects of mobile app marketing is the fact that it is cost-effective. You will not need to spend a lot of money on the marketing of your products and services. You need to simply rely on simple mobile apps to promote your products and services. This makes it different from other internet marketing tools like SEO that rely on platforms such as social media networking sites and search engines.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Why you should be investing more on Mobile PPC?

mobile-PPC-ads-geotargeting

Some marketers believe that most people carry around their desktops with them whenever they go. Well, this can’t be true right? How can a smart guy who is into online marketing for a while believe in such ridiculous thing? Well, guess what, this could be the only reason why ‘some’ adwords specialists still tend to ignore when it comes to serving the ad copies to the users who are using mobile devices.

Mobile has become ubiquitous these days. People in fact are always switching between multiple devices to be able to stay connected to the web and that means, if you are ignoring mobile PPC, you are making a serious mistake. Here in this article, we are going to explain why we should be focusing more Mobile PPC

Targeting International Audience

If you check Google Analytics Report of your website, you will come to realize the fact that majority of conversion are still happening from the desktop users. But the scenario changes drastically when you are checking the conversion report of a website that gets traffic mainly from developed world. You will find that a significant percentage of the total number of conversion is happening from mobile devices instead. However, it is not at all surprising given the fact that in developed countries more and more people are using hi-end mobile devices and hi-speed net connection that enable them to browse the web faster and effortlessly. So, if the majority of your targeting audiences are located in the USA, the UK or any other developed countries, you need to make sure that you serving your ads to the mobile users too. In fact, the situation is changing in emerging markets like India, China, Brazil and some African countries like Kenya, South Africa, Ghana, and Botswana etc where an increasing number of people are using hi-end mobile devices to browse the web. So, don’t ignore these prospective customers. So, if you are running a business from any of those countries, you just need to get in touch with a PPC company in India to get started in case you don’t have the required set of skills.

Click to Call Function

Since Adwords has included a function name – Click to call that enabled mobile to call directly from their handsets, it has opened a window of opportunity for the marketers. BIA/Kelsey study shows that a whopping 65 percentage of marketers put their trust on this Feature as they believe that Click to Call option helps them convert more people.

Wondering why does this happen? Well then try to imagine the journey of a desktop user. First he sees your adwords ads > clicks on it > lands on the landing page > clicks on the Call to Action button >gets redirected to Contact Us page > Fills out all the information > Clicks on the Submit button.

This is clearly a long journey and the chances are quite high that a vast majority of such users might end up changing their mind midway and eventually leave the website. Probably this is the reason why desktop based landing page has such a low conversion rate just around 3%.

This is the reason why the Click to Call feature can be the game changer. The users would not have to visit the landing page. They will see the ad and if they like, they will just call the business right from their mobile device. Simple and convenient.

Promote Your App

Mobile PPC is absolutely important for promoting your company’s app. You simply will not gain anything if you are serving an ad that encourages users to download a mobile app. Just think this way. Desktop users will click on that add only to find that they need to type a long URL in their mobile browser to be able to download that app. This is super irritating from a user’s stand point. So, if you are trying to promote your mobile app, the bottom-line is you need to start targeting the mobile users via Mobile PPC. Try to find a reliable PPC company in India who is well versed with different aspects of Mobile PPC and you will see a steady increase in the number of download of your mobile app.

Everything Has Changed

Search Landscape has changed massively in the past few years. An increasing number of people are now using tablets, iPhone etc to do their daily works and to browse the web. So, if you are not targeting these people, you will not be able to increase the revenue of your business organization. Moreover, mobile search volume has already surpassed the desktop search volume and that means, marketing opportunities have moved to the mobile landscape already. So if you are still ignoring the importance of Mobile PPC, you will be missing out on opportunities that could have been knocking at your door otherwise.

Don’t worry if you don’t know how to kickstart a mobile PPC campaign because there are many marketing companies offering PPC management services in India. You can call us directly in that case and we will help you to get started.

How You Can Reach Out with Mobile Apps?

mobile-apps-development

With cell phones getting popular among the masses, it has become another media of marketing. Internet is being used on a large scale on cell phones other than computers, laptops and tablets. If you are smart enough to notice this change, you should be smart enough to use it for the betterment of your business and website. Mobile app development services provided by digital marketing company can be your helping hand. With help of the mobile app, you can easily engage the customers, spread words through push notifications and about your business and services.

With a single mobile app, it is much easier to contact a larger customer base. Search Engine Optimization in India, you can generate mobile apps easily without much ado. Whether you are an ecommerce company or a business site, SEO organization will work on developing the app accordingly. It will first choose a platform, which is in your budget, suitable to the customer base and works fantastically on all the mobile user interfaces. From basic smartphones to tablets, the app has to work properly on every UI therefore customers or viewers do not find it redundant.

Apart from this, they will try to make it interactive rather than just a basic application. Most of the customers uninstall their apps in case they do not find it useful or user friendly. The organization will help in updating the database from time to time giving the app a refreshed look. Hence, if you think, your business will benefit from mobile app, it is time to take a step ahead and get one with SEO India Company.

Related Posts:

SEO: THE NEW ERA OF SEARCH ENGINE

How to Optimize Your Website for Local Search

A Closer Guide to Reach at Top Page in Search Results

Mobile Apps- A Necessity to Stand in Business Marketing

mobile-app-development

Web Brain Infotech offers legion of services starting from SEO services, internet marketing, domain and web hosting to web services. Two very popular services amongst Web Services are Web Design Services and Mobile App Development.

The popularity of Internet and mobiles cannot be overstated. And therefore the work associated with these two is ever in demand. We are spending much of digital time in mobile devices. Most of that mobile time is spent in apps. Therefore, apps are becoming the dominant form of digital interaction. Every other company now days provide Web design services and mobile app development. But to stand out in this day and age, where there is plethora of websites and mobile apps, one needs Innovative Business Solutions. Web Brain InfoTech provides exactly that in India.

Talking specifically about Web design services, a website today is your businesses virtual home. If it’s attractive, if its customer enticing and if it’s easy to use, you have done half of your job. Web Brain Infotech will provide custom website design to re-design services to get that desired website for your business.

Mobile apps are catching up faster than expected. There are companies who shut down their websites to solely operate on a mobile application. Your app could be a means of advertisement or for operational purpose. If you want your business to provide twenty-four-seven connectivity, ease of operation for your customer, you might already be considering creating a mobile app. Web Brain Infotech has the experience and customer focus that helps it to deliver products par clients’ expectations.

The essence of going to these medium is to get a unique product, which is what Web Brain Infotech is committed to. Both websites and mobile apps play an important part in success of any company. A committed company like Web Brain Infotech is a must to all your services related to web services and marketing because the company gives top priority to its customers.