The year 2015 has seen many exciting changes in the SEO industry, and as per predictions, 2016 should not be anything less than exciting. There have been minor updates about algorithms from Google, new changes in usage of mobile devices and also a few prominent digital technologies that have assisted the growth of SEO. It is a well-known fact that online business or ecommerce to be precise will always need search engine traffic for its growth and survival. And with each passing year, the SEO techniques are changing drastically. And if you look carefully, you will notice that the latest trends show that SEO is now treated not only as a marketing tactic, but also as an effective tool for brand awareness and recognition. So what are the predictions for SEO techniques in 2016?
The rise of the video content
Written content has always been treated as the ‘standard’ baseline for most of the brands with certain peripheral additions like videos, infographics and images. A certain shift in paradigm shows that videos will outgrow written content. And if you look at different SEO packages, you will note that most of them conclude that in terms of ROI, videos have shown more promise than written words. Videos have taken a step forward in terms of three Es: effectiveness, engagement and entertainment. Users are leaning more towards the visual content. In fact, a lot of brands are taking an effort to reinvent their content keeping videos in the forefront. And if trends are to be believed, then Google too is experimenting with video ads.
Mobile optimization of sites will become essential
Gone are the days when people would sit before a desktop and search the internet. The constant rise of the mobile users have confirmed the fact that now mobile searches are more popular than desktop searches. And every SEO company India knows it for a fact that now desktop and mobile traffic stand on the same footing. Google has already started saying that it is time to emphasize on the needs and requirements of the mobile users. Desktop users will soon fade into obscurity as more and more people will believe in enhanced mobile experience.
Changes in social media content
In 2016, as you search for news items you will probably find a tweet from Twitter or a message from Google. Social media will invade a lot more spaces making the users aware about the growing popularity of this platform. Social posts will have the same standing as any web page. The thin line that has demarcated social media from web will soon fade away. And there will be one single channel which will aggregate news, stories and live events for people to see. In fact, Twitter is already experimenting with one such platform known as ‘Moments’. And if you think from a SEO perspective, it will be much better because content creation and distribution will be easier as compared to previous times.
Creating brand awareness among customers
Before every purchase every potential customer checks online reviews; it is their way of knowing about the good things about the product. Potential customers want to be informed; they do not want to make a decision unless they are enlightened. Without a proper SEO campaign how do you expect your business to gain popularity among your customers? They must find you when they are making these online searches. The number of people or online users has grown in numbers in the last couple of years, and they will make their presence felt even in 2016.
It is time to reinvent some age-old SEO techniques and embrace some new ones, because SEO is ‘far from being dead’!
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